Shure m 97 brochure

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the best value in hi-fi

Three V15 Type IV
Technological Breakthroughs

Dynamic Stabilizer Suspended from two

viscous-damped bearings, acts like a shock absorber to maintain
g constant cartridge-torecord distance and uniform tracking force;
, eliminates record groove skipping caused by warp; cushions the
.g, . stylus from accidental damage.

7 --_-u a A 4- «A

if Electrostatic Neutralizer 10,000 conductive
71f , graphite fibers discharge static electricity from the record during play.
. Eliminates attraction of dust and tracking force variations caused

1 ' 7 by static charges.

' T81¢SCOp€d Shank Greatly improves trackability at
the critical middle and high frequencies Lowest effective mass with
no sacrifice of necessary stiffness or strength

Plus a Studio Cartridge
Innovation

SIDE-GUARD Stylus Deflector

A unique lateral deflection assembly developed by Shure for its pro-
fessional studio cartridge-prevents the most common cause of
stylus damage by withdrawing the entire stylus shank and tip safely
into the stylus housing before it can be bent by sideways thrusts.

In 6 Models to Match Any
Turntable, Any Budget All these features

are incorporated into six moderately- priced cartridges- -with track-
ing forces ranging from 3/4 to 3 grams and three different stylus
configurations-including the revolutionary distortion-reduc-

ing Hyperelliptical stylus. Headlining the M97 Series is the
M97HE-AH, featuring a precision aligned cartridge-headshell and
adjustable overhang.

THE HEADLINER
Model M97HE-AH

with adjustable integrated headshell

M97 SERIES

phono cartridges

Ma-
.5:

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H- INNOVATIVE DESIGN
1; _® & SUPERIOR SOUND

M97

Series
Phono

Cartridges

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'Cartridge-tone arm system trackability when mounted in
SME3009 tone arm at 1 gram tracking force.

IN A COMPLETE
RANGE OF PICKUPS

The Source of Sound

Every component in your system depends on the electrical signal generated by the phone
cartridge as it tracks the record groove. No matter how much you spend on a turntable.
amplifier. or speakers. your system can't provide true high fidelity sound with an inferior

The M97 Cartridge Series was developed by Shure in answer to the need for a
broad spectrum of high-trackability cartridges for audi0philes seeking a

high-performance cartridge with top-of-the-line features at a moderate price.

. Whether you are buying your first system or upgrading a current one. and

whatever the requirements of your turntable or budget. theres an M97
model that will give you optimum pertormance for the money.

Superb Trackability

Trackability is the most important characteristic of a
cartridge. Simply put, trackability is the ability of a
cartridge to maintain contact with the record groove
at a given tracking force.

In the trackability chart. the shaded area at bottom left
represents the actual warp signals tound on records: the
shaded area at right represents the theoretical limits of
record cutting velocities; the scattered dots are the hot-
test recorded velocities actually measured on many of
today's difficult-to-track records. The solid line shows
the trackability of the M97HE at 1 gram.

cartridge. What's more, a cartridge that mistracks can ruin your records!

As you can see. the M97HE has trackability much high
than the theoretical limits, higher even than most of ill
measured hot" points at only 1 gram. In addition. the
M97HE trackability in the warp signal region is well
above the danger area due to the effect of the Dynamit
Stabilizer. Thus the cartridge is able to achieve its lull
potential trackability at all frequencies. on every recon
warped or not.

Trackability of the M97HE«AH. M97ED. and M9760
is equal to the M97HE. The M97EJ and M978 achieve
this high level of trackability at slightly higher
tracking forces.