Shure 1977 catalogue

Page 2

5% -®prolessionol microphones ond components in oction

IN THE HANDS OF TWO
RECORDING MASTERS

When two of the rnest influential names in record-
ing want to talk about recording microphones, we
listen! Shown (above top) is Bones Howe, pro-
ducer of the magnificent recordings featuring The
5th Dimension. Bones told us that he often uses
the Shure SM53 without equalization. On the SM53,
he added, It has a much warmer quality on guitars
and other stringed instruments . . . i noticed no
handling noise from the SM53 when it was hand-
held . . . I recommend it for better sound quality
in studio use. and as a great high-quality general
purpose microphone for remote recordings."

Wally Heider (above bottom), master of the art of
location recording, prefers the Shure SM54. He
told us, "The loudest guys in the world, scream-
ing into them, won't break them up . . . They sound
good on any assignment . . The front-to-back
characteristics are excellent . . . Whenever lm not
locked into a perfermers own pet microphone, l
prefer to use the SM54.

ALPHA AUDIO RICHMOND, VIRGINIA

When you own and operate the first l6-track pro-
fessional recordfng studio in your entire state. you
want to make Sure that your sound equipment is of
the hfghest quality, reiiability, and versatiléty.

To the owners of Aloha Audio in Richmond, Vir-
ginfa, this means that Shure products w'll be an
integral part of the studio's electronic eduipment.
Nearly two-thirds of Alpha Audio's microphones are
Shure products.

Even though Alpha Audo has four brands of micro-
phones for performers to choose from, the Shure
models are used the rncst, according to Nick Col-
leran, president of Alpha Audio.

"We have two SMSO's that we use on bass drums,"
Colleran reports. rve have two SMSSs for vocals,
eiectric bass, flutes, and celli. We also have two
SMSBs and two Sivlfj7's fer drums, electric guitars,
and Lesiie organ speakers. two Slv:76's for French
horns and acoustical guitars. and an SMG: for
snare drums, an SMSB below the piano and for
singers with bad 8 problems, plus two Sty/158s
when control of high frequency is necessary."

In this unusual-in fact. extraordinary-quiet scene
in one of Alpha Audio's studies, a Shure SMSB and
SMS3 Microphone await heir next assignment,
whether it be recording an intricate string ensemble
or a thunderous rock group.

RECORDING IN ONE OF
THE WORLDS FINEST STUDIOS

Welcome to glamorous Hollywood, California, and
to what many experts believe to be one of the
finest, most luxurious, and most technically up-to-
date recording studios-Herb Alpert and Jerry
Moss A & M Records. Shown is A & M's hyper-
active Studio B," where almost 90% of all A & M
recording activity is centered. Standing ready are
the Shure Microphones assigned to this studios
microphone bank. They include Shure SMS7 uni-
directional dynamcs and Shure SM33 unidirec-
tional ribbons, aiong with numerous other Shure
Professional" microphones (not shown).

Opryland U.S.A.

AN ALL-AMERICAN SIGHT AND
SOUND SPECTACULAR

Near Nashville, the beautiful Tennessee woods~(
alive with foot-sfompin' music and non-step family fun
in Opryland U.S.A. Here, you can hear any kind of
American rnusic ycu like-~jazz, blues. folk, country,
bluegrass, rock and contemporary-all for one admis-
sion price. And here. where quality sound is a neces-
sity, you can f?nd Shure microphones. and SR Vocal
Master Sound Systems at work bringing the best in
American music to the thousands of Opryland guests
every day.

There are many memories for us in the Ryman Audi-
torium," says E. W. (Bud) Wendeil. general manager
of the Opryland complex. but the Opry deserves. and
new has, its own home." The new house is the first
facility specifically designed and built for the 51-year
ofd show which. up to now, had switched studios four
times.

ln both design and function. the new Grand Ole Opry
House is the centerpiece of the entire Opryland corn-
plex. So that everyone may hear as well as see the *
favorite Opry stars. the House has been equpped h
one of the most advanced sound systems in the i

. one in which Shure microphones play a vital t4

THE WOLFMAN . ..
A HOWLING SUCCESS STORY.

The hottest radio happening since multiplex! He's Wolfman
Jack, a personality extraordinaire and an independent pro-
duction company. From his home/studio in Beverly Hills,
California, Wolfman Jack ore-records his widely syndi-
cated daily radio show almost entirely with Shure audio
componentry. For vocal pickup. the Wolfman uses two of
the finest Shure studio microphones: the "workhorse"
SM53 unidirectional dynamic and the smoother-tha' '
SM33 unidirectional ribbon, (His Outrigger" DTOdi .
censole is a Shure M675 Broadcast Production Mad
used in comuncfion with a Shure M67 Mixer.) A Shure
M688 Stereo Mixer is used for stereo recording. Even in
disc playback, Shure plays a vital role with a precision-
engineered Shure M232 professional tone arm and 80350
Cartridge. Shure professional products doing their thing
help the Wolfman do his thing.