Shure 1964 catalogue audio

Page 1

SPECIALISTS

SOUND SYSTEM

l'lE 'ON 31H VIV

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The prime purpose in the design

of every Shure microphone is
faithful sound reproduction.

All are painstakingly designed.
developed, manufactured and tested
for flawless performance coupled
with longest possible trouble-free
service. Regardless of price,

they will perform according to
specifications and will operate for
years without deviation from

their original standards.

l

ENGINEERING LEADERSHIP

For well over a quarter century, Shure has made numerous significant contri-
butions to the art of developing and manufacturing acoustical-electrical products
and transducers. Indeed, there are parts of the world where imitations and
copies of Shure microphones are referred to as Shure Type microphones-a
quality designation in itself. In fact, there are more Shure Unidyne micro-
phones used in quality public address systems than any other microphone . . .
it is truly the microphone that needs no name to be identified. In the field of
communications Shure mobile and fixed-station microphones dominate to such
a vast degree that they actually outnumber all other brand microphones com-
bined. Many Shure contributions to the field of microphone design rank among
the significant engineering break-throughs. For instance:

UNIPIIASE NETWORK-made possible the first, and still most effective,
single element unidirectional microphone. Refinements over the years have been
incorporated to permit more compact design and to apply the network to a
number of Shure dynamic, ribbon, crystal and ceramic microphones.

CONTROLLED MAGNCTIC MICROPHONE CARTRIDGES the work-
horse of World War II, now the quality standard in mobile communications.
Provides high speech intelligibility, ruggedness and stability under prolonged,
severe field operating conditions.

ARMO-DUR HOUSINGS-~-~a revolutionary new plastic that actually outlasts
steel and die-cast cases. Rust-proof, corrosion-free, chip-proof, practically un-
breakable, always comfortalfle to the touch in hot or cold weather, no shock
hazard. It is undeniably one of the most durable and practical materials ever
used for hand-held microphones.

EFFECTIVE NOISE-CANCELLING MICR()PH()NES~-~the Shure SONO-BAR
provides intelligible communications under severe noise conditions that previ-
ously made readable transmission impossible. Transmits the voice clearly
even where ambient noise is so great the speaker cannot hear himself!

MINIATURE MICROPHONES some no larger than a paperclip, yet giving
excellent performance under extreme temperature and humidity conditions.

DURACOUSTIC NON-METALLIC DIAPIIRAGMS-do away with all the
problems caused by metal microphone diaphragms and the instability inherent
in many non-metallic diaphragms. Shurcs Duracoustic diaphragms provide
optimum microphone performance combined with maximum dependability and
consistency.

STYLING Shure strives to design microphones so that they look as good as
they sound." Shure design, incorporating all necessary acoustical considerations
and the ultimate in utility and convenience, is the result of constant awareness
of current trends in industrial design and the constantly changing standards
of microphone users and the requirements of different applications. Conse-
quently, Shure microphones enhance the appearance of any setting and system
in which they are used.

-G.UARANTEE

Every Shure microphone is guaranteed a full year against defects
in materials and workmanship, covering every mechanical and
electrical aspect of the unit. All Armo-Dur cases are uncondi-

tionally guaranteed against breakage.

SHURE SERVICE

Most Shure microphones have been designed for convenient replacement of the
microphone element in the field. These microphone cartridges are found on page
36 of this catalog. Replacement coiled cords f'or hand-held communications micro-
phones, are found on page 34. Additional service may be obtained through your
Shu re distributor or directly from the factory. Damaged microphones returned to
the factory will be put into like-new operating condition. meeting the original
performance characteristics, and returned. The service is extremely fast (usu-
ally within 48 hours) and costs are low. The fact is, Shure microphones are
built to withstand severe operating conditions and seldom require servicing.