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Speakers Recorders Components P.A.Products Radios Phonographs
REALISTIC AUDIO PRODUCTS are the proud result of Radio Shack engineer-
ing, research, development, and over 45 years of experience in electronics.
Laboratories are maintained in Boston, Ft. Worth, Los Angeles, and abroad.
In every sense a national brand, the Realistic label is worn with equal distinc-
tion by our highly original Communications and Citizens Band (two-way radio)
products, and numerous other items including: tape, headphones, antennas,
intercoms, and tubes,
_R£'ALISZ7Q®
THE BRAND WITH OVER 1,000,000 CUSTOMERS
In choosrng this fine Realistic product you have de-
monstrated a rather acute awareness of the good old
American custom called getting the most for your
money'l With Realistic this is not an idle boast,
The "line " was born in Boston. long famous for Yankee
ingenuity -and thrift. lts original intent was to bridge
a gap between S 100 equipment and $25 equipment
where, at the time, there was a real void in hi-fi mer-
chandise.
Early products were a $39.95 FM tuner, a $29.95
preamp/amplifier. a $79.95 speaker, Soon we found
ourselves a unique niche as manufacturing retailers.
Capacity and ability grew simultaneously. Our He-
alistic Electrostat-éfielectrostatic tweeter -now used
in the Electrostat-ZA speaker - was called a best buy "
by the count/ye leading productJei/iew magazine. Our
70TRF radio out-performed practically anything then
available And dealers from all over the world began
requesting a Realistic franchise.
Recent firsts include: the first medium cost DC/AC
communications receiver totally engineered in solid state
~ the Realistic DX- 750: the first properly desrgned low-
cost police band radio - the Realistic Patrolman; the
Realistic Optimus~l loudspeaker, bringing aver $ 720
sound"down 33%: the first lifetime-guaranteed vacuum
tube: and the Realistic STA-720 stereo receiver which
combined massive power, modern styling. and a veritable
host of new ideas *3! a cost fully $700 $200 below
its value under traditional marketing practices.