Pioneer catalogues 1978 1979 Catalog

Page 2

If theres a problem with hi-fi
today. it's the persistence of
medium-ti". Not everyone can
meet the demand for real state-
of-the-art sound reproduction
and maintain uniform standards
of quality under conditions of
mass production. The result is
sometimes state-of-the»art
gadgetry and misleading paper
specifications. And these are
allowed to exist because many
serious enthusiasts of live music
are not very demanding about hi-
li. They tend to distinguish only
between live" music and pack-
aged music. However. such a
distinction overlooks the fact that
a lot of fine music today. such as
modern electronic music and a
good number of historical record-
ings, could not exist without the
high fidelity stereo record.

With 40 years of exclusive com~
mitment to high fidelity and a
sizeable investment in audio~fre-
quency electronics research, giv-
ing it the leadership position in
the field. Pioneer has a very per-
sonal stake in encouraging con-
sumer demands for perfection.
We want to stress the dividing line
between high fidelity and average
fidelity. not blur it.

THE PIONEER PYRAMID

For the sole purpose of making
quality hi-fi. Pioneer calls upon a
whole range of specialists from

different fields-a wide base of sci-
entific and technical talent focus»
ing all of its attention on the sum-
mit of sound. Our resources not
only include a sophisticated
Acoustical Engineering Research
Laboratory, a chemistry lab, a
Semiconductor Engineering
Laboratory, a woodwork lab, and
a laboratory for testing speaker
cone materials, but also a special
facility just for developing new
production techniques. To com-
plement all this technology. and
in recognition of the human ear's
supremacy in judging hi~fi per-
formance. we provide a live con-
cert right at the plant at least once
a month. for all our technicians
and engineers.

IN DEFENSE 0F Hl-FI

If we've devoted so much to hi-
fi. it's because we recognised
years ago that hi-fi is a unique gift
of science which deserves to be
valued in its own right. Real high
fidelity like Pioneer's brings you
something you wouldnt other
wise have: the world's best musi-
cal performances with just the flip
of a switch: concerts which you
might ordinarily have to travel
half-way around the world to hear
live.

Moreover, with hi-fi. theres
never a false note, and you can
compare different interpretations
of the same work instantly.
Youre able to learn very quickly
which kind of music is right" for
you; which soprano does better
justice to a given operatic role.

Finally. no musical instrument,
no matter how live", can repre-
sent the totality of an orchestra.
No guitar can play a flute part.
But a Pioneer hi-fi system can
play" a piano concerto. a guitar
recital or an explosive symphony
with impeccable accuracy and a
fullness of sound that will leave
you breathless . . . if you just give
it the opportunity.

Even if your listening room
leaves something to be desired,
acoustically. Because Pioneer
components are made for the
home. Pioneer components. par«
ticularly a graphic equalizer like
the 80-9500, are quite prepared
for all the little distortions with
which your listening room will
greet their extremely linear
sound. To compensate for reflect-
ing walls, for windows. curtains
and carpets. all you need to do is
take control.

III-Hs SAKE

Pioneer Rack JAR-ZS [calming Ihc high-
clars SPEC «t :plii power ampIi/irr. Ihc
SPEC-3 pmmp/i/m, the R T- 70 7 opt"
In! lap! dcclr (all designed [or rack mount»
(rig) and lit: TX-9500 II lune! and 56»
9500 graphic equalizer in special rack
adaplar frames (IA R- um.