Garrard z 2000 b brochure

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What you should know about automatic r'? g .t

in general and. the new Garrards m part: ,

Page 2

The Garrard
Tradition

Along with a few other names like Rolls Royce,
Burberry and Wedgwood, Garrard is one of the clas-
sic British trademarks of our time.

There is no other brand in the world that profes-
sionals and laymen alike instantly associate with
turntables.

Garrard has made just about every kind of tum-
table since 1919, except two:

The flimsy kind whose sole appeal is low price.
And the overpriced kind that isnt justified by the
performance it offers.

At Garrard, simple precision and mechanical in-
tegrity have always held a high priority over glamour
features and hi-fi pizzazz.

Like a Chemists analytical balance or a gyro-
scope, a high-fidelity turntable has certain basic me-
chanical functions that require the utmost precision.
The correct rotation of the record, without spurious
motions, is one of these. The conect seating of the
stylus in the record groove is another. Only then
come all the frills, goodies and what-else-is-new.

These priorities have shaped all progress in
Garrard engineering over the years. A major model
change in the Garrard line means an indisputable im-
provement in performance or durability, not just a
new sales promotion.

It is also because of this emphasis on fundamen-
tals that Garrard turntables range from very reason-
ably priced but not din cheap to fairly expensive but
not outrageous.

When you know as much about turntables and
sell as many as Garrard does, nothing else really
makes sense.