Fisher Lovers Article

Page 1

Why

DO FISHER OWNERS
KEEP ON BEING FISHER OWNERS?

I 0N JANUARY 31, 1938, Professor Richard Humphrey of the Stevens Institute of Technology accepted
delivery on a high fidelity receiver, with a dual speaker system, built for him by Avery Fisher. On
December 23. 1960, almost twentyvthree years later. Professor Humphrey purchased a Fisher 800 receiver.
His original receiver i1 m'll working! Today it is in the Fisher Museum of High Fidelity Equipment. (Its
older brother, also in perfect working order, has for some time been in the Smithsonian Institution. in Wash-
ington.) In truth. no Fisher instrument has ever worn out. Year after year, they continue to serve their users.
Why do Fisher owners keep on being Fisher owners? The best answer to that question. as in Professor
Humphrey's case. comes from Fisher owners themselves the world over - from the royal palaces at Bangkok
and Teheran. to the humblest of Manhattan apartments. Then, too, the answer may come from the many and
unique advantages of Fisher equipment described below. Their importance is obvious to the careful buyer.

ENGINEERING WITHOUT EQUAL One need only
evaluate the products and inventions hearing the Fisher
name to realize the calibre and thoroughness of Fisher
engineering. To name but one recent example. the world's
most remarkable FM tuners. with MlcloTUNE. are their
creation. And this leadership in engineering has prevailed
for more than twenty-three years.

TEST AND INSPECTION Every single part in n Fisher
instrument, wberber you can re: it or n01, has been selected
as though it were the most important part. lt is subjected to
constant scrutiny and test - Iran the moment it arrives at
our Receiving Department. to the moment the complete in
strument is placed in a dust-free. moisture-free plastic bag
and sealed in its container Ior shipment to our customers

AUTOMATED ELECTRONIC TEST Evgfy electronic res:
and alignment procedure to which a Fisher instrument is
subjected is handled by lully automated instrument: de-
signed and built in our own laboratories by Fisher engi-
neers. Every single piece of equipment receives the same
complete and thorough tests. ln this vital work all possible
errors due to oversight or fatigue have been eliminated.

RELENTLESS QUALITY CONTROL oflen Fm."
rtandards (or component material are so high that there is
nothing commercially available Dual controls for stereo use
with uni/om tracking did not exist in practical form until
Fisher engineers set up measuring and testing techniques for
our control manufacturers to follow.

IRONCLAD PACKAGING No matter how {me a PIOd~
uct. no matter how carelully it is made and tested. its
miSSion cannot be accomplished unless it reaches you, the
user. in the same flawless condition in which the final in-
spector approved it The carton in which every Fisher
instrument is protected and shipped is the engineered.

INSTRUCTION MANUALS The moment you see your
first Fisher Installation and Operating Manual you will
know that it is the most complete. easiest to understand. in
the entire field. For it was written with affection and

respect, written by one who is himself a high fidelity en~ '

thusiast. and thoroughly familiar Ibumgb penny-all me with
the equipment about which he writes.

AFTER-SALES SERVICE No matter where you live. you
are never far from Fisher parts and service Replacement
parts. should they ever be necessary. are shipped immedi-
ately on request. We still have parts on hand {or units we
made twenty years ago - parts that were never needed. but
still wait their turn to demonstrate the true meaning of the
Fisher name on the product you buy.

WRITE FOR YOUR FREE COPY OF

THE "SIIER OWNER 51
I An eight-page brochure listing hundreds 0!
Fisher owners. a veritable Who's Who of the
world's leaders in the sciences. arts. music.
publishing. medicine. diplomatic corps. edu-
cation. finance. tht-atrt. etc It is the truest
index to FISHER quality.

SEND FOR OUR BEAUTIFULLY ILLUSTRATED CATALOGUE 0F FISHER STEREO UNITS

FISHER RADIO CORPORATION - 2I-25 44Ih DRIVE - LONG ISLAND CITY 1, N. Y.
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WSOO-HZ

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